Finding Your Brand Emails Series

What Is Your Brand?

In layman terms, your brand is your reputation - it’s the basic concepts, ideas, and judgment that people associate with you or your business.

If I were to ask you what kind of reputation you want, you would probably respond, “a good one,” but building a brand goes further than just good and bad. Figuring out what kind of brand you want to develop and represent means digging deeper into your personal story as well as determining what kind of emotions you want to convey.

I’ve assembled an informative email series to help! Each unique email will engage you with questions, ideas, and case studies that are designed to make you think about the ways you can best present yourself to the world to form the professional relationships and connections that you desire.

If you’ve been having trouble figuring out how to market yourself as an employee, company, or professional in any aspect, don’t miss out on this opportunity to find your brand!

Meet Eric Runge, Your Guide To Finding Your Brand!

Eric Runge is a Team-Based Model specialist who has been in the financial planning industry for 17 years. With his unique skill set, Eric specializes in helping accountants discover and solve the biggest problems plaguing the tax industry, including tax-season burnout, undesirable company revenues, and too many clients. Eric is married to Renee, and they have 2 children, Judah and Rillian, with another currently on the way. Eric is a third-generation Oregonian, and in his off-time enjoys whitewater kayaking, playing the drums, and Civil War history.

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Eric Runge

Something No One Else Has

Your story is uniquely yours, and so is your take on how your story has unfolded thus far. Your ideas, dreams, ambitions, opinions, and experiences are crucial aspects to take into account when you’re building your brand, and this email series is created to help you do that.

For many people, the most challenging part of finding their brand is interpreting their personal life experiences and converting them into relatable storylines and ideas that others can bond with.

If you think about someone you admire - a public figure, family member or corporate giant - and ask yourself why you like them so much. The answer lies in a good backstory that’s helped to shape the work they do today. The story of JK Rowling, Oprah Winfrey, or Steve Jobs is unique to each of them, and by tapping into those stories, each of them has built a professional persona that makes people remember and admire them.

So, what’s YOUR brand story going to tell?

Let’s Find Out!